Selling

 

An architectural rendering of a residential interior, half wireframe and half finished
Selling a home

Five phases, and a written report every week.

Phase 1Consultation & strategy

Walk the home, set the plan

An in-person tour and a straight conversation about goals, expectations, timeline, and strategy — including a backup plan if the home hasn’t sold by a date that matters to you.

  • Home tour
  • Goals & timeline
  • Pricing strategy
  • Backup plan
Phase 2Preparing for market

Only the work that returns its money

A pre-listing inspection so issues surface on your timeline, repairs ranked by what they return — priced from construction experience — then staging, photography, and pricing from a real-time market analysis.

  • Pre-listing inspection
  • Repairs ranked by return
  • Staging
  • Photography
  • Pricing analysis
Phase 3Marketing & negotiation

Launch, showings, offers

A three-stage launch — private, Coming Soon, then public — with showing activity tracked in writing, then offer review, negotiation, and contract execution.

  • Private launch
  • Coming Soon
  • MLS & syndication
  • Weekly traffic report
  • Offer review
  • Negotiation
Phase 4Under contract

Inspection, appraisal, attorney review

Buyer inspection findings answered with real construction cost, so repair credits are negotiated against what the work actually takes.

  • Home inspection
  • Inspection negotiation
  • Appraisal
  • Attorney review
Phase 5Closing

Walk-through, closing, and after

Final walk-through, closing, and post-closing follow-up.

  • Final walk-through
  • Closing
  • Post-closing follow-up
Market-ready

A construction eye before the buyer’s eye.

Buyers — and their inspectors — will find every issue eventually. We find them first, on your timeline, and tell you which repairs pay you back and which don’t.

Not “replace the roof,” but: spending $18,000 today may avoid a $35,000 negotiation later.Every repair recommendation comes with the math behind it

01Pre-listing inspection — surface issues while you still control the fix and the cost
02Repairs ranked by return — fix what a buyer will flag; skip what won’t move the price
03Paint — fresh, neutral colors read larger and newer
04Light — open window treatments, update bulbs, show every room’s natural light
05Declutter and stage — remove excess furniture, surface clutter, and personal photos
06Curb appeal — clean landscaping, a welcoming entry, outdoor furniture and plants
Exposure is everything

Private, then Coming Soon, then everywhere.

Every Ongena Group listing follows a three-stage launch, with room to negotiate at every stage.

Stage 1

Private

Shared first with @properties agents and partner-brand networks, with pricing confirmed by real agent feedback.

Stage 2

Coming Soon

Coming Soon on brokerage and partner websites and the Private Listing Network, in front of agents and pre-market buyers.

Stage 3

Public

MLS, syndication to major portals and broker websites, and the full marketing launch. Qualifying homes reach international luxury buyers through Christie’s International Real Estate.

Why it works

→Builds demand through exclusivity, and protects your privacy
→Creates more than one “first impression” moment
→Keeps early price adjustments off the public listing history
→Lets real buyer feedback, not automated online estimates, shape the price

What every listing gets

→Pricing from a real-time market analysis: supply and demand; active, pending, and sold homes; days on market; price changes; condition; and competition
→Professional photography, video reels, and a written listing story
→Brochures, direct mail, and QR-code signage
→Digital announcements to the full Ongena Group client database

Every Tuesday

You hear from us before you have to ask.

Every Tuesday while your home is on the market, you get the numbers in writing: inquiries, tours, showing feedback, and offers.

And we count the feedback. When the same comment comes back three times — the kitchen, the tandem parking, the price — that’s not noise, that’s the market talking. It triggers a meeting, and we deal with it.

→Inquiries and tour counts, week over week
→Verbatim showing feedback, good and bad
→Offers and where negotiations stand
→Any comment heard 3× escalates to a strategy meeting
→Problems always arrive with options attached

Thinking about selling? Text anytime — 312.320.2188 or call