Selling
ONGENAGROUP
Selling a home
Five phases, and a written report every week.
Phase 1Consultation & strategy
Walk the home, set the plan
An in-person tour and a straight conversation about goals, expectations, timeline, and strategy — including a backup plan if the home hasn’t sold by a date that matters to you.
- Home tour
- Goals & timeline
- Pricing strategy
- Backup plan
Phase 2Preparing for market
Only the work that returns its money
Recommended repairs priced from construction experience, staging, photography, and pricing — then a private network release before the MLS, so we learn what the market thinks before the clock starts.
- Repairs & prep
- Staging
- Photography
- Private Listing Network
- MLS strategy
Phase 3Marketing & negotiation
Showings, feedback, offers
Tours and showing activity tracked in writing, then offer review, negotiation, and contract execution.
- Showings
- Weekly traffic report
- Offer review
- Negotiation
Phase 4Under contract
Inspection, appraisal, attorney review
Buyer inspection findings answered with real construction cost, so repair credits are negotiated against what the work actually takes.
- Home inspection
- Inspection negotiation
- Appraisal
- Attorney review
Phase 5Closing
Walk-through, closing, and after
Final walk-through, closing, and post-closing follow-up.
- Final walk-through
- Closing
- Post-closing follow-up
Walk the home, set the plan
An in-person tour and a straight conversation about goals, expectations, timeline, and strategy — including a backup plan if the home hasn’t sold by a date that matters to you.
- Home tour
- Goals & timeline
- Pricing strategy
- Backup plan
Only the work that returns its money
Recommended repairs priced from construction experience, staging, photography, and pricing — then a private network release before the MLS, so we learn what the market thinks before the clock starts.
- Repairs & prep
- Staging
- Photography
- Private Listing Network
- MLS strategy
Showings, feedback, offers
Tours and showing activity tracked in writing, then offer review, negotiation, and contract execution.
- Showings
- Weekly traffic report
- Offer review
- Negotiation
Inspection, appraisal, attorney review
Buyer inspection findings answered with real construction cost, so repair credits are negotiated against what the work actually takes.
- Home inspection
- Inspection negotiation
- Appraisal
- Attorney review
Walk-through, closing, and after
Final walk-through, closing, and post-closing follow-up.
- Final walk-through
- Closing
- Post-closing follow-up
You hear from us before you have to ask.
Every Tuesday while your home is on the market, you get the numbers in writing: inquiries, tours, showing feedback, and offers.
And we count the feedback. When the same comment comes back three times — the kitchen, the tandem parking, the price — that’s not noise, that’s the market talking. It triggers a meeting, and we deal with it.